New TV Ad from the Irish Tourism Board

This is the new TV ad from the Irish Tourist Board. Failte Ireland. I'm actually quite impressed. It's well thought out, well edited, good soundtrack, not sure but it sounds like Snow Patrol to me, but I'm open to correction,

To put this ad in perspective, a few years the Irish Torust board was known as Bord Failte, - the Welcome Board... Cead Mile Failte ( a hundred thousand Welcomes). All was going well when the powers that be decided to rework a successful format, change the tourist board name and logo. A few logos later, none of which worked , or sparked the imagination and here we are today. A good ad and a million miles away from the twee ponytrap image of Ireland, peddled to genearations of Americans.

In fairness that image was one view of Ireland, at that time. i think this capturres a contempory Ireland, access to nature with modern acuhtrements. Anyone not from ireland might be surprised to see the Kite surfers and surfboarders....

America and Australia seem to think they have the franchise on surf related sports and who can blame them for being surprised, It is a well kept secret by default. The Surf community in the UK tends to be concentrated one the bit of the UK that dips its toe into the Atlantic , Cornwall, while the community here is dispersed in pockets all all along the west coast and as many surf here as play rugby. Dont think UK or Australia, or South Africa can match that...

Ok so youtube state you should not upload an ad without the permission of the company involved but Failte Ireland is a state company, and i a fully fledged tax payer, am giving myself permission to uplaod the ad. i hope you enjoy it and let me know if oyu have any thoughts.